上半年同比增255% 红旗HS7上市前网友热议30万抢购价

时间:2019-07-13 来源: 历史
钱柜qg111老虎机手机

2019年已经过半,各大车企纷纷公布上半年的销量成绩。日前,《汽车年轮》从一汽集团官方获悉,企业上半年生产整车1,598,970辆,累计销量为1,594,464辆。其中,6月份红旗销量超8000辆,同比增长167%,创单月销量记录新高;上半年累计销售整车3.32万辆,超2018年全年销量,同比增长255%

应该说,这一成绩不仅代表了红旗品牌的发展步伐不断加快,也说明新红旗品牌越来越为市场所认可。

c30c899e50e947859a8e50f331fd5602

(红旗产品销量增速强劲)

红旗之所以取得如此佳绩,笔者认为,有三点很重要,其一,目前接地气的红旗品系定价,特别是今年上市了HS5,是红旗历史上的首款SUV。再加上原先的H5,两款重头产品,目标人群定位为个人家庭用户,降低了购买门槛,这是红旗品牌销量提升的原因。

其二,渠道建设。过去消费者想要买红旗,却不知道去哪里买。而从去年开始,红旗启动了大规模百店招商计划,而按照计划,2018年,红旗的体验店数量达到100家。毕竟对于汽车这种颇为特殊的产品而言,线下实体店销售渠道的建立和完善,才是增强品牌竞争力,提振车型销量的又一利器。

XX三是品牌建设。通过新红旗,我们在品牌建设和品牌传播方面取得了突破和成就,同时为消费者提供了满意的产品和服务。 2019年,红旗品牌在品牌建设上不断努力:红旗品牌与紫禁城达成战略合作,展示中国品牌的力量,彰显中华文化的魅力;展示了春晚的舞台,展现了品牌的耀眼风格;参加上海车展,成立“新人精神俱乐部,诠释新时代国家的感情和责任;与长春国际马拉松赛合作,实现汽车与运动品牌的强强联合。与过去的红旗品牌营销相比,新的红旗现在更加务实地向世界最着名的中国“新高”品牌迈进。

红旗焕发出新的活力

众所周知,红旗品牌拥有61年的高端汽车制造经验,具有丰富的文化底蕴和品牌价值。 2018年1月8日,新红旗品牌战略的发布,使红旗品牌紧跟新时代的发展步伐,焕发出勃勃生机。

经过一年多的战略推广和实施,新红旗在品牌建设,造型创意,产品开发,技术创新,质量和质量,营销服务,体系建设,创新生态等多个方面取得了显着成效。

2fe007da69dd48408eaf5772f6fe5ff1

(中国第一汽车集团有限公司董事长兼党委书记徐六平)

产品布局不断改进

从去年到现在,红旗最大的感受是“老年长子”终于上升了。在汽车市场负增长的整体环境下,红旗品牌销售强劲,业绩亮丽。大家都知道,所有这一切都归功于红旗的自我折旧,以迎合消费者推出的H5,HS5和H7。覆盖多个细分市场,吸引更广泛的用户群。

Among them, Hongqi H7 is a banner of Chinese brand C-class cars, representing the status of Chinese brands in the high-end passenger car market. Since its listing on September 21, 2017, Huanxin's new Red Flag H7 has won the recognition of more elite customers by more in line with the image of the current era.

The red flag H5, which was launched last year, has attracted many young people who admire individuality with its stylish appearance, diverse choices and innovative technology. It can be said that the launch of Hongqi H5 not only further improved the model matrix of the Hongqi brand, but also further strengthened the young attributes of the Hongqi brand.

a36f7fc2d47c41a1a9392d8c673020eb

(Red flag brand's first luxury B-class SUV red flag HS5)

Not long ago, the Red Flag HS5 was launched during the 2019 Changchun International Marathon. The car is even more distinguished, enjoys the exquisite, enjoys comfort, enjoys the intelligence, and enjoys the safety of the five major charm leaders in China's B-class luxury SUV market, and strives to create a new and noble feelings of the "exciting dream third space." At present, the first luxury B-class SUV of this red flag brand is selling well.

Red Flag HS7 will become the new growth point of Hongqi brand

Hongqi's new medium and large SUV HS7 will be officially launched on July 12th. Its design style is derived from the red flag S-Concept concept car released at the 2016 Beijing Auto Show. It looks stable and the car will be powered. The 3.0T+8AT powertrain will be a highlight of the new car.

c8c4612a056c485ab6ad4d6fa01e8f3a

Distant and radiant.

8f439be18c03490b9e901833897c3e49

, with the double five-spoke bright surface aluminum alloy rim. In the rear part, the new rear light group is neatly shaped, and the interior is outlined by LED lights, which seems to be more coordinated.

549db6797a694779a4d13666d5f60572

And white diamond stitching creates a good sense of luxury. In addition, the new car is also equipped with electronic gear, four-spoke multi-function steering wheel and so on.

xx81ef3c6f7b0b436cb2489ded00a63a73

In terms of power, the Hongqi HS7 is equipped with the CA6GV30TD 3.0T direct injection engine independently developed by FAW. The maximum power is 338 horsepower and the peak torque is 445 Nm. The transmission system matches the 8-speed automatic transmission from Aisin. I don't know if I will use a smaller displacement engine, and the price of the HS7 high-equipped model is estimated to exceed 400,000.

fba3d3e0761a4ef3acca4554d318d21f

For the price issue that consumers are most concerned about, under a hot discussion post, some netizens said that insiders revealed that their price range was 26.88-38.88 million, which caused many netizens to reply to comments. What is the final price? It is estimated that it will not be known until July 12.

Undoubtedly, behind the surge in sales of red flags, it is the result of rapid advancement in multiple dimensions such as products, design, channels and brand image. From the current information, the Red Flag HS7 is absolutely worthy of the purest domestic luxury SUV. Of course, not only is it self-made, but consumers are hoping to give the price of the people who are truly accepted by the Chinese. Moreover, the current market size of the medium and large SUV market in China is not very large. At present, there are not many large SUVs in the luxury brands on the market. If the price can really be around 300,000, the sales boost should be obvious, and even appear. "The skyrocketing" is also unknown.

xx
频道热点
  1. 2019年已经过半,各大车企纷纷公布上半年的销量成绩。日前,《汽车年轮》从一汽集团官方获悉,企业上半年生
  2. 长宁发生6.0级地震为灾区人民群众提供生命财产造成巨大损失为了确保地震后市场价格的稳定性长宁县市场监督?
  3. “铁杆橄榄绿的发展”旗帜守护幕后训练“解密”这个城市有这么一群人,无论是春季,夏季,秋季或冬季,还是
  4. 长相帅气也有错?研究:男人长得帅会被老板讨厌  美国《世界日报》刊文称,有些人会发现,长相帅气的男生
  5. 引线从人类播种第一季作物种子开始,农耕文明的前奏就开始了。中国农业发展的历史就是农业革命的历史。随着
  6. 长宁发生6.0级地震为灾区人民群众提供生命财产造成巨大损失为了确保地震后市场价格的稳定性长宁县市场监督?
  7. 长宁发生6.0级地震为灾区人民群众提供生命财产造成巨大损失为了确保地震后市场价格的稳定性长宁县市场监督?
  8. 引线从人类播种第一季作物种子开始,农耕文明的前奏就开始了。中国农业发展的历史就是农业革命的历史。随着
  9. 引线从人类播种第一季作物种子开始,农耕文明的前奏就开始了。中国农业发展的历史就是农业革命的历史。随着
  10. 长相帅气也有错?研究:男人长得帅会被老板讨厌  美国《世界日报》刊文称,有些人会发现,长相帅气的男生
新闻排行
  1. “铁杆橄榄绿的发展”旗帜守护幕后训练“解密”这个城市有这么一群人,无论是春季,夏季,秋季或冬季,还是

    “铁杆橄榄绿的发展”旗帜守护幕后训练“解密”这个城市有这么一群人,无论是春季,夏季,秋季或冬季,还是...

  2. 2019年已经过半,各大车企纷纷公布上半年的销量成绩。日前,《汽车年轮》从一汽集团官方获悉,企业上半年生

    2019年已经过半,各大车企纷纷公布上半年的销量成绩。日前,《汽车年轮》从一汽集团官方获悉,企业上半年生...

  3. 长相帅气也有错?研究:男人长得帅会被老板讨厌  美国《世界日报》刊文称,有些人会发现,长相帅气的男生

    长相帅气也有错?研究:男人长得帅会被老板讨厌  美国《世界日报》刊文称,有些人会发现,长相帅气的男生...

  4. “铁杆橄榄绿的发展”旗帜守护幕后训练“解密”这个城市有这么一群人,无论是春季,夏季,秋季或冬季,还是

    “铁杆橄榄绿的发展”旗帜守护幕后训练“解密”这个城市有这么一群人,无论是春季,夏季,秋季或冬季,还是...

  5. 长相帅气也有错?研究:男人长得帅会被老板讨厌  美国《世界日报》刊文称,有些人会发现,长相帅气的男生

    长相帅气也有错?研究:男人长得帅会被老板讨厌  美国《世界日报》刊文称,有些人会发现,长相帅气的男生...

  6. 长宁发生6.0级地震为灾区人民群众提供生命财产造成巨大损失为了确保地震后市场价格的稳定性长宁县市场监督?

    长宁发生6.0级地震为灾区人民群众提供生命财产造成巨大损失为了确保地震后市场价格的稳定性长宁县市场监督?...

  7. 长宁发生6.0级地震为灾区人民群众提供生命财产造成巨大损失为了确保地震后市场价格的稳定性长宁县市场监督?

    长宁发生6.0级地震为灾区人民群众提供生命财产造成巨大损失为了确保地震后市场价格的稳定性长宁县市场监督?...

  8. “铁杆橄榄绿的发展”旗帜守护幕后训练“解密”这个城市有这么一群人,无论是春季,夏季,秋季或冬季,还是

    “铁杆橄榄绿的发展”旗帜守护幕后训练“解密”这个城市有这么一群人,无论是春季,夏季,秋季或冬季,还是...

  9. “铁杆橄榄绿的发展”旗帜守护幕后训练“解密”这个城市有这么一群人,无论是春季,夏季,秋季或冬季,还是

    “铁杆橄榄绿的发展”旗帜守护幕后训练“解密”这个城市有这么一群人,无论是春季,夏季,秋季或冬季,还是...

  10. 长相帅气也有错?研究:男人长得帅会被老板讨厌  美国《世界日报》刊文称,有些人会发现,长相帅气的男生

    长相帅气也有错?研究:男人长得帅会被老板讨厌  美国《世界日报》刊文称,有些人会发现,长相帅气的男生...

日期归档
友情链接